Are you planning to attend some trade shows in Italy in 2020? Consider investing in translation to boost your business success.

Attending trade shows in Italy in 2020? Invest in translation

Attending trade shows in Italy can benefit you and your business in many ways.

First of all, every trade show you attend can be an opportunity to:

  • meet existing and potential customers and suppliers;
  • expand your Italian customer base;
  • highlight the new products, services, or technology you offer;
  • look for new innovative products and services;
  • learn about the latest innovations and trends in the Italian market.

Moreover, trade shows are like any other marketing tool. They’re about building brand awareness, establishing positive relationships, defining who you want to reach and targeting them specifically. So their effectiveness depends on your objectives, what you want to accomplish and who you want to reach.

In today’s digital age, trade shows still give exhibitors and visitors the chance to meet in person and have face-to-face conversations. Therefore printed materials—those that you can actually hold in your hands—are an important part of your marketing strategy.


In doing business, very often the impact of language is tremendously underestimated. But if you understand and appreciate intercultural differences, you cannot ignore that using the language spoken by your potential customers can significantly enhance your business success at trade shows.

Trade shows are a constant battle to stand out from the competition. And you only get one chance to make a good first impression.

In other words, you must be able to draw visitors’ attention and leave an impression that will make them remember you over other competitors.

If you participate in a trade show in Italy, you have the opportunity to get before an Italian audience. So take advantage of this chance by getting your printed materials translated into Italian by professional translators who are expert in the field.

Translating your printed materials tells visitors a lot about you and your business. It’s a wonderful way to differentiate you from your competitors and tell Italian visitors that your company is serious and reliable and that you take care of your customers.


There is much value in attending trade shows in Italy. In fact, you can:

  • increase your brand awareness in the Italian market;
  • forge business relationships with existing and new Italian clients;
  • have the chance to learn more about the industry in Italy.

Attending trade shows is an investment of time and money, and the same goes for translation. But those who invest in them are certainly the ones who find success and end up with the highest ROI.

A good start is to identify the right trade shows for your business.

Check my infographic below to find out the top 6 technology and manufacturing trade shows in Italy you shouldn’t miss in 2020. If you prefer a file in .pdf format with all the links, just click on the image below.

So pick out the trade shows that match your product range and set a translation plan before you go.

Please feel free to share my infographic using the buttons below, if you want to.

Trade shows in Italy in 2020

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