ENTERING THE ITALIAN MARKET: PROFESSIONAL TRANSLATION IS WHAT YOU NEED
“The name of Italy has magic in its very syllables”, Mary Shelley
Doing business across national borders is not only useful but often crucial for your business, and there are many reasons why it is worthwhile to decide to enter the Italian market.
WHY THE ITALIAN MARKET IS IMPORTANT FOR YOUR BUSINESS
As the Eurozone’s third largest economy and the tenth largest export economy in the world according to the Economic Complexity Index (ECI), in 2015, Italy exported around 408 billion U.S. dollars and imported around 459 billion U.S. dollars worth of goods.
Italy holds a leadership position in the sectors of machinery and automation, fashion, design, tourism and food, and it is the second largest manufacturing economy in Europe and the fifth in the world according to World Bank.
Italy has a long tradition of excellence in many fields, such as life sciences, physics and engineering, social sciences and humanities.
TALKING THE TALK IN ITALIAN
If you can’t communicate with your Italian clients, then how can you expect to grow your business in Italy?
Quality and innovation of products and/or services are no longer sufficient to enter a new market. Now it is important to adapt them to the cultural, communicative, social and geographical context of the market which are intended for.
To communicate properly and effectively with your Italian clients, one of the great challenges is overcoming the language barrier. Therefore, one of the first and most important steps is to switch to your clients’ language.
Translating your materials into Italian is one of the most effective tool in your communication strategy. It can help your company reduce the gap between you and your Italian clients, and this effort shows them that you care.
BENEFITS OF PROFESSIONAL TRANSLATION FOR YOUR BUSINESS
These are some of the benefits of having your materials professionally translated into Italian:
- Communicate your products and/or services in the language of your Italian clients.
- Reach market segments otherwise unreachable due to the language barrier.
- Reach a larger number of Italian speking clients, having the certainty that you are really understood.
- Increase your Italian client base, and consequently,
- Expand your business in the Italian market.